Journals, Digests, Newsletters

The Publications Cell of NIILM-CMS strengthens research, writing and publications among faculty members and streamlines the institution’s efforts to create and manage knowledge more effectively. The Cell coordinates with various NIILM departments to bring out five different kinds of publications – Newsletters, Workshop and Seminar Reports, Student Magazine, Books and The NIILM Journal of Marketing and Communication.

The Journal of Marketing and Communication (JMC) is an international journal on Marketing Management and Communication issues. This world-class quarterly journal was launched in July 2005. A strong editorial board and an equally strong line of referees are the hallmarks of the JMC. Reputed academicians and industrial practitioners like Jagdish Sheth, Adel Al-Wugayan, Muhammad Mahmud, H. R. Rao and Mithileshwar Jha regularly contribute to the journal. It also serves as a platform for serious research scholars and teachers of management to write on issues related to Marketing and Communication.

The Cell publishes Economic Digest every month. It gives an insight into the Indian as well as World Economy. It also gives the latest happenings and trends in the economic scenario with a critical analysis.

The Cell is responsible for compiling and publishing the works of all NIILM faculty members as well as for documenting all seminars, workshops and conferences, which NIILM organizes from time to time. Recently, the Cell has embarked on the production of quality teaching aids by documenting class lectures and tutorials and publishing them. The Cell shall play an important role in NIILM Center ‘s distance and online education forays.

The Cell is currently working on a unique student’s management magazine that will benefit all those who are looking forward to join the corporate sector as managers. Unlike other magazines currently in the market, this magazine will not target students seeking admissions to Management course alone, but also benefit those who are ready to step into the corporate world armed with an MBA degree.

Ever since its inception, the Cell has been successfully leveraging the immense potentialities of the faculties and the student base. Students conduct a major part of the basic content research.

Guidelines for Authors

Journal of Marketing and Communication welcomes original papers from both academicians and practitioners on management, business, and organization issues. Papers, based on theoretical or empirical research or experience, should illustrate the practical applicability and/or policy implications of work described.

Manuscript The author should send three copies of the manuscript. The text should be double-spaced on A4 size paper with one-inch margins all around. The author’s name should not appear anywhere on the body of the manuscript to facilitate the blind review process. The author should also send a soft copy of the manuscript in MS Word in a CD/DVD. Alternatively author can even e-mail the paper using the above mentioned format to Journal of Marketing and Communication office at jmc@niilm.com or jmc.journal@niilm.com .

The manuscript should accompany the following on separate sheets:
(1) An abstract of 80-100 words;
(2) An executive summary of about 500 words along with five key words, and
(3) A brief biographical sketch (60-80 words).

Journal of Marketing and Communication considers following types of contribution

Research includes research articles that focus on the analysis of managerial and academic issues based on analytical and empirical or case research.
Management Case describes a real-life situation faced, a decision or action taken by an individual manager or by an organization at the strategic, functional or operational levels.

MC encourages practicing managers, marketing researchers, communicators, PR specialists and CEOs to actively contribute to academic debates and research issues to come under Practitioners’ Perspective.
Ground Reality contains an issue related with a real problem and its solutions
Book Reviewing covers reviews of current books on management, economics and business. All tables, charts, and graphs should be indicated at the end of paper. Bibliography must be presented as per known International Standards. Recommended length of the article is about 20,000 words.